Time to reap premiums – Newspaper Kommersant No. 225 (7426) of 05.12.2022
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December in the secular schedule is traditionally the month of presenting all kinds of awards. And nothing has changed in 2022. Even the head of the TFR, Alexander Bastrykin, got a prize from the hands of the deputy head of the Security Council, Dmitry Medvedev, in the nomination “Human Rights Defenders” as part of the “Lawyer of the Year” award. I will not pretend that I was present at the ceremony at Zaryadye: from the moment it was founded in 2009 until last weekend, it was a strong industry event that did not attract the attention of outsiders. So I’ll tell you better about other awards.
In the same Zaryadye, two days earlier, the Russian Creative Awards were presented. Unlike the “Lawyer of the Year”, this is a completely new award – a year ago it was presented for the first time. Then the director of the ceremony was Maxim Didenko, the musical designer was Teodor Currentzis, and the ideological inspirer was Sergey Kiriyenko. Now Mr. Didenko is preparing the performance for the premiere in Berlin; Mr. Currentzis, it seems, also did not have time to go to Moscow after touring Germany; but Mr. Kiriyenko remained where he was. And since only he is an indispensable condition for the existence of the award, there were both director Yuri Kvyatkovsky and composer Piotr Aidu. The latter wrote the libretto for almost any standard ceremony – the announcement of nominations, nominees, presenters, winners – to the opera. It was performed by the Academic Orchestra of Russian Folk Instruments of the All-Russian State Television and Radio Broadcasting Company, the Russian Horn Orchestra, a choir and a soloist in a silver laurel crown. And award figurines in the form of a sunflower seed were taken out by a whole group of mimams. In general, a quivering doe was also harnessed into one creative concept.
However, everything went pretty briskly. Dmitry Chernyshenko promptly awarded the “Person of the Year in the Creative Industries” – Valery Gergiev. And he said that the government had decided to increase the share of creative industries to 6% of GDP. For some reason, Mr. Gergiev complained that at the beginning of the year he had various positions abroad, and now he doesn’t even fly somewhere every week. The next award was presented by Sergei Sobyanin, then Alexei Fursin, Roman Karmanov, Alexander Zharov, Sergei Novikov went up on stage (also for presentation) – in a word, everything in the organization of this ceremony indicated its high level. There is no comparison with the glamorous ceremonies led by Ivan Urgant – who does not have an operatic voice, a harp, or even a laurel wreath and a toga. Although there was a place for humor. For example, Mr. Sobyanin joked that he fired three people and reprimanded five when he found out that Moscow was not even represented in the Creative Region category. It turned out that according to the rules of the award, the winner can claim it again only five years later. Finally, for the presentation of a special nomination, Mr. Kiriyenko himself came on stage and handed over the sunflower seed to the singer Yaroslav Dronov aka Shaman. He said that he would do what he did best, and sang the Russian anthem. It is even strange that the Academic Orchestra of Folk Instruments did not pick up the melody (probably out of surprise), and Shaman performed a cappella.
Another ceremony – “Made in Russia” of the “Snob” project – has a much longer history, but looked much less traditional. All mandatory information about nominations and winners was read out by a voice behind the stage. The award found the winner right in the hall without the opportunity to say something. Only the children spoke: between nominations, they went out onto the black empty stage and read famous poems by Soviet children’s poets. And in the finale, the children’s choir sang “I hear a voice from a beautiful far away.” Almost no one liked either the asceticism of the scenery, or the poems, or even the children. But it was a concise greeting from the past to the near future, where the children’s poems of Soviet poets will remain a guaranteed safe territory. Marina Gevorkyan, general director of Snob, wished goodbye: “If for some reason you are afraid to look into tomorrow, look into the day after tomorrow.” All together it turned out to be a rather strong statement, in the shadow of which the laureates turned out to be.
But it cannot be said that everyone did nothing but reward each other. For example, Victoria Shelyagova threw a Peaky Blinders-style party at the brand new Varvarka III, literally a step away from Zaryadye Park. It turned out to be a wine and cigar club. Together with Mrs. Shelyagova, the red ribbon was cut by Ekaterina Ivanchenko, the general director of the new establishment. It is supposed to be especially good to talk here, but this evening was jazz in the broadest sense of the word. Igor Butman personally supervised the observance of the canon. Ksenia Sobchak, Konstantin Bogomolov, Sergei Kapkov, Ekaterina Varnava, Snezhanna Georgieva, Alexander Rappoport, Ida Dostman and, suddenly, Natalya Koroleva were talking right there.
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