Sber presented a retrospective pavilion at the Russia Forum

An exhibition-forum “Russia” opened in Moscow on the territory of VDNKh, where all the country’s achievements in recent years are presented. Let us recall that the decree on its implementation was signed by Russian President Vladimir Putin on March 29, 2023. Ministries, departments and various Russian companies have their own expositions at the exhibition-forum. There are more than 130 of them in total.

Many modern infrastructure projects are presented in miniature and life-size, and numerous multimedia services complement the concept. Our correspondent’s special attention was drawn to the Sberbank exposition.

The bank’s pavilion is located on an area of ​​2100 square meters. m. Visitors will find 10 halls and a full-fledged office of a credit institution, where they can get acquainted with the history of the creation and development of Sberbank. The exhibition also includes the creation of videos and films by participants.

“Our entire exhibition is dedicated to human-centricity, and all our services are designed to make people more successful, able to constantly develop, and come up with new projects of their own. And we act as an assistant here. In our pavilion you can get acquainted with both reliability services and services that are aimed at creation and healing, entertainment, hospitality and much more. This is where you can try to create videos and films with your own hands. “Touch the wonderful results of robotics, which are also presented here,” said Stanislav Kuznetsov, Deputy Chairman of the Board of Sberbank, at the opening of the pavilion.

Accessibility Pavilion

The exhibition, equipped with a ramp, is accessible to people with special needs. Employees are trained to interact effectively and ethically with people with disabilities, including training in the basics of Russian sign language, and hearing-impaired visitors can watch a video about the exhibition in sign language. People with disabilities and exhibition accessibility specialists participated in the development of materials.

Future technologies

At the entrance to the installation there is a huge media cube that displays naked eye 3D videos. And in the evenings, a unique multimedia show is broadcast in Cuba.

The pavilion’s installations adhere to the principle of multisensory, influencing the senses of visitors. The multimedia content of the pavilion was created in the GigaChat service and in the Kandinsky neural network, and the virtual assistant Salyut became the tour guide for the participants.

Bank retrospective

The pavilion recreates the bank’s historical office based on sketches from 1954. In another room you can ride the history elevator as part of the “History of Sberbank” show, where each floor marked a certain period in Russian history.

The next room, called “Reliable Sber,” will talk about security and data protection on the Internet, as well as the fight against cybercrime. In the children’s room you can print an image on a T-shirt, swim in the multimedia pool and take a photo with a 3D model of SberCat.

In the “Healthy Sber” hall you can see the bank resorts “Mriya” and “Manzherok”, stroll by the pond, enjoy the waterfalls and listen to relaxing music accompanied by the aroma of cherry blossoms. And on the way out, visitors meet the bank’s team and receive souvenirs. Financial literacy to the masses

As part of the exhibition, visitors can take part in an educational program. It is aimed at people of all ages and focuses on digital skills, financial literacy and entrepreneurship.

Photo: Sber press service