NFTs promise a small revolution in commerce
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HOW THE NFT PHENOMENON IS SHOCKING THE WORLD (2/5) – They enable brands to improve the efficiency of their loyalty programs and constitute new sources of income.
The term “non-fungible token” (NFT in English) made its entry into the Larousse 2023. If these new technological tools existed before the pandemic, the phenomenon has since grown to the point of reaching the general public… and some excess. However, beyond a fashion effect or a marketing discourse, these digital assets are shaping a profound upheaval for many sectors.
Will lovers of exceptional spirits soon collect NFTs, as much or even more than bottles? Last January, Hennessy put up for sale 250 Hennessy bottles 8, an exceptional blend of eight eaux-de-vie. Two of them, the first and the last, were associated with a “non-fungible token” (NFT), a unique digital file stored on the blockchain.
These two NFTs – which sold for $226,450 (70.47 ethereum) each – of course give access to the bottle, stored in a safe in Singapore, if their owner wishes. The NFT also gives…
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