Mobile traffic to online courses in IT and foreign languages ​​almost doubled

Mobile traffic of sites and applications for training IT specialists in January-August 2022 increased by 80% compared to the same period last year, an MTS representative told Vedomosti, citing a BigData operator. The traffic of courses on online learning of foreign languages ​​grew at the same pace, the source said. According to MTS Bank, the number of users of sites and applications for online learning has increased by a quarter, the number of purchases in the online education category has increased 5 times, and the average check has doubled, the representative of the operator added.

This trend was confirmed to Vedomosti by representatives of other mobile operators, as well as representatives of the EdTech market. According to a representative of MegaFon, from January to mid-August, mobile Internet traffic in online services for training IT specialists grew by 87% compared to the same period in 2021, and in services for learning foreign languages ​​- by almost 4%. times.