Danone renamed the Activia brand in Russia
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The brand “Activia” in the Russian Federation will be called “AktiBio”
The French company Danone will rename the Activia brand in Russia to AktiBio. This was reported by the press service of the company.
As noted in the company, the changes will affect only the brand name and packaging design. At the same time, the products themselves will continue to be produced according to all quality and safety standards, while the recipe and taste characteristics will remain the same.
Danone representatives emphasized that such a decision will allow renewed investment in support of modern dairy products. This will also have a positive impact on the development of similar products in the Russian Federation.
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