Chinese vendors enter the Russian market with umbrella brands

Chinese brands are increasing sales of electronics from various manufacturers under umbrella brands. In particular, M.video-Eldorado plans to start selling a portable speaker under the Honor Choice brand in the near future, a representative of the retailer said.

Honor, previously owned by Huawei, stopped official shipments of smartphones to Russia in the spring of 2022, Vedomosti wrote in June of the same year. At the same time, the vendor was already looking for partners in Armenia, Georgia and had agreements in Uzbekistan to import smartphones into Russia using parallel imports.