“You can see how Honor engineers are trying to impress future users”

Kommersant FM columnist Alexander Levi talks about new products from the Chinese manufacturer.

Russian consumers prefer Chinese smartphones. In 2023, brands from the Middle Kingdom accounted for 79% of imports, according to analysts from GS Group. M.Video-Eldorado not only confirms this information, but calls the quantitative expression of supplies a historical maximum. In money terms, the figure reached 50%. And Ozon and Wildberries, for their part, indicated to Vedomosti the share of Chinese smartphones at 80% in units.

The Chinese market itself, if you look at the reports of IDC or Canalys, reflects quite close competition from six players: Vivo, Huawei, Oppo, Apple, Xiaomi and Honor. This list is random, without any ranking. Actually, the named brands share the shares of the local market approximately equally. That is, any of them will fight for every percent, furiously improving their smartphones, which, based on the conditions described, will eventually reach the Russian market.

From the latter, for example, Honor at its spring launch of new products presented an improved version of the flagship – the Magic6 Ultimate model, as well as a joint development with the Porsche Design Bureau – the Magic6 RSR Porsche version, inspired by the sports model of the Taycan electric car. The flagship received the Snapdragon 8 Gen 3 platform, among the main advantages of which is the high speed of processing tasks related to artificial intelligence.

Any current smartphone must have special photography technologies. In Honor Magic6 Ultimate, such solutions are called autofocus and the Super Dynamic Honor Falcon Camera H9800 sensor. The developers created it specifically for shooting high-contrast scenarios. Dynamic range of up to 15 EV is six times greater than the previous generation. In addition, the smartphone is equipped with a LiDAR sensor that operates at 1200 points and supports autofocus tracking at a speed of 60 frames per second.

Of course, this is only part of the features of the new product, but you can already see how Honor engineers are trying to impress future users. The version of the flagship Magic6 RSR Porsche, in addition to the cost difference of almost one and a half times, received external differences. This is a hexagonal shape of the main camera block and a glass cover, painted in dark gray or pink.