Wildberries will launch its own brand of electronics and home appliances

Wildberries will start selling smartphones, TVs and refrigerators under its own brand (STM), a company representative told Vedomosti. According to him, the cost of production will be “in the middle price segment.” Vedomosti’s source in the e-commerce market knows that the company will develop sales of household appliances and electronics under the Razz and Ruzz brands. As follows from the materials of Rospatent, the company filed documents for the registration of the relevant trademarks at the end of December 2022.

In the near future, the marketplace will start selling about 100 items of household appliances and electronics under private label, including refrigerators, washing machines, vacuum cleaners, blenders, mixers, TVs, etc., the representative of Wildberries listed. According to him, in a few months this list will also be replenished with wearable gadgets – tablets, laptops and smartphones. Interest in the sale of private label equipment in Wildberries is explained by the general shortage of supply on the market and the growth in demand in this segment. In particular, in 2022, sales of appliances and electronics on Wildberries grew by 97% year-on-year, with household appliances (+108%), laptops and computers (+132%), as well as smart home and security equipment growing the most. (+233%), a representative of the company cited the data.