Why ghosting is most common among the early 2000s generation
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A new trend has appeared on the labor market: young professionals leave for lunch and never return to work. Rossiyskaya Gazeta writes about this with reference to a study by hh.ru. According to the service, every fourth employer has encountered ghosting – the sudden disappearance of an employee without warning or explanation. Moreover, most often young people give up what they started on the first day of work or before submitting an important project. We are talking about the zoomer generation – these are young people born in the early 2000s.
Kommersant FM spoke with 20-year-old Nikita Danilov, already a former employee of a chain of grocery stores. One day during his lunch break, he decided not to return to the cash register. The employer had to look for him for two weeks, Kommersant FM’s interlocutor told:
“The store’s policy implies that if you haven’t sold the items on sale that are at the checkout, you must buy them back. I received my salary, and a certain percentage of the ransom was indicated. I went out for lunch and just gave up on them. Not my problem, let them implement it if they want. They called me. Eventually it got to the point where the territorial manager wrote to me. Plus the work is hard: the schedule is 2/2, 3/3, irregular shifts, they are often asked to marry others. These are some unrealistic conditions. You can’t sit, just stand, don’t get into your phone. 12 hours is like not work, but slavery.”
While young people are dissatisfied with working conditions, employers complain about their sensitivity and lack of independence. According to the executives interviewed by Kommersant FM, the emotional state comes first for zoomers, and production processes are of little interest to them. Urgent deadlines, responsibility to the team and the concluded contract do not stop them from disciplinary violations:
Regional head of public relations at NF Group Alisa Ilyina: “Zoomers are very enthusiastic about internship and work opportunities with our company. But, of course, there are different situations. For example, sometimes interns and new employees may decide not to continue beyond the first few days or weeks. The reasons are different: failure to meet expectations, difficulties in adapting to the corporate culture, or a person may accept an offer and then change his decision and not come to work. But such cases are more the exception than the rule.”
Co-founder of the Bitrix24 service Sergey Ryzhikov: “In some ways they want more creativity. This generation is more likely to rely on remote or hybrid work. They want stability, and are confident that training and further training is an integral part of the job.”
Director of SMM agency Soyka Ekaterina Kozyreva: “I can note the high emotionality, very great attention to the personal, let’s say, state at work, to the mood. The second point is the difficulty in taking responsibility for some independent decisions and actions. The employee, unfortunately, who did not complete her probationary period with us, expected that she would not only have a very high salary right out of the gate, but also a mentor who would actually do the work for her for the first two months and show her and explain everything to her.”
Psychologists say that the reason for the excessive emotionality of zoomers is upbringing: overprotective parents are too worried about the mental state of their children. And when they become adults, they expect the same caring attitude toward themselves in the workplace, explains psychotherapist and head of the Center for Psychotechnologies Olga Dobrynina: “Zoomers often give up when faced with difficulties. If they raised their voice or something happened, this is already a personal tragedy. When people of this generation come to work, they have very illusory ideas about the level of their competencies and the corresponding salary.
For some reason, zoomers don’t think that experience and skills are gained. They want to jump over, which very often prevents them from adapting and becoming a good specialist. Most of them are excellent learners. Unfortunately, clipped thinking and the habit of relying on gadgets in your hands slightly reduce your memory. On the one hand, this is very great individualism, on the other, they are able to create good projects as a team, including short-term ones.”
Leaders of the creative industry note that zoomers are much better than other generations in being able to develop original ideas in the areas of PR, digital, marketing and SMM. But we have to take into account their tendency to selfishness, lack of authority and a short planning horizon.
Everything is clear with us – Telegram channel “Kommersant FM”.
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