VTsIOM compiled a portrait of a typical “micro-borrower” // Infographics

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Among the “micro-borrowers”, women, people with higher education, and hired workers predominate, according to a survey by VTsIOM among actual and potential clients of microfinance organizations. Most often among them there are people with average financial status. Poor financial situation is the second most popular answer. The main reason for applying for microloans was cited by both those who took microloans and those who are just considering this opportunity as the speed of issuance (28% and 24%, respectively). Other common reasons include the ability to apply online, fewer requirements, and being refused a loan from a bank. The study also found that of the most common zodiac signs among the target audience of MFOs, there are three at once: Cancer, Capricorn and Leo. Virgos are the least likely to take out microloans.

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