VKontakte summed up the results of the media community support program

During the year, the coverage of the largest media VKontakte increased 13 times, in some cases – more than 40 times. In the first nine months of this year, the number of media communities grew by 5%, reaching 12,600. As the administration of the social network noted, the growth was made possible thanks to support measures – one of them was promotion grants, which could be applied for by media developing their own communities: those who publish materials, upload videos, start discussions. Grants were provided to 19 major federal and regional media for a total of 3.5 million rubles.

Also, many media communities were connected to the affiliate program, thanks to which verified media and communities of publications publishing exclusive content on the social network receive new monetization opportunities. At the end of 2021, the social network launched monetization for video content, and in 2022 it expanded the option by opening access to monetization of live broadcasts. Also, the media received additional coverage due to special projects, among them – stickers for fans of dramas from the channel “Subbota!”, special projects for the series “Chernobyl” from TV3, casting for the series “Sidorov” from STS, exclusive presentation of the show “Mask”.

VKontakte provides operational support to media representatives, helps in the development of communities, and conducts training events. So, in March, an information community for the media was launched, materials on useful cases and tools were prepared.

In early February, the “Actual” feed was launched, in which neural networks collect the events of the day from the media, communities and other content creators, topics with a high citation potential are grouped into thematic blocks. The feed helps users stay up to date and creators get more reach.

“Promptly obtaining high-quality content is very important for our users,” said Dmitry Lushnikov, PR director of VKontakte. “And the media play a significant role in shaping the information space. Therefore, media support is one of the important areas for us today.”

According to him, the plans include continuation and expansion of existing programs.

“Media will not only be among the first to learn about VKontakte’s innovations, but also receive expert advice from our employees in order to use the tools as efficiently as possible,” he added.