“VK Dating” has not yet become a replacement for the departed Tinder

The new Russian dating application “VK Dating” for a little over a month could not fully replace the American Tinder that left Russia on June 30. From the Google Play app store since its launch on June 29, 2023, users have downloaded VK Dating about 15,000 times, from the App Store (appeared in the store on July 25) – 10,500 times. This follows from the statistics of the Sensor Tower analytical platform (collection and analysis of data on mobile applications) as of August 6, 2023.

The VK Dating service appeared in November 2021 based on the VK Mini Apps platform, and according to the data for the second quarter of this year, its average monthly audience reached 2.4 million users, a representative of the holding specified. Launched in June 2023 on Android and in July 2023 on iOS, the VK Dating app supports all the functions of an already existing service of the same name, he stressed. “You can register and enter it (in the application. – Vedomosti) using VK ID – a single account for all VK projects. Authorization ensures cross-platform use of the service: the history of matches and chats from the mini-application is synchronized with the VK Dating mobile application. At the same time, VK Dating users will not meet their friends from VKontakte and users from the black list – this is how privacy is maintained for comfortable communication, ”the source said. Moreover, other ways to enter the application are available, without being tied to the VKontakte account, he added.