TVs with smart assistants from Yandex and Sberbank have found an audience
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Sales of Smart TVs with Russian operating systems tripled over the year. In Q1 2022, about 87,000 devices with Yandex and Sber voice assistants installed were sold, and in Q1 2023 already 300,000. Thus, the share of such TVs in Q1 2023 compared to In the first quarter of 2022, it increased from 5 to 15%, calculated in M.Video-Eldorado. The trend was confirmed by the manufacturing companies and marketplaces themselves. Experts interviewed by Vedomosti link the popularity of TVs with domestic operating systems to the convenience of ecosystem services such as online cinemas, voice assistants and smart speakers.
In general, 2 million TV sets were sold on the Russian market in the first quarter of 2023, which is 15% more than in the previous year, follows from the statistics of M.Video-Eldorado. The share of smart TVs on the market was slightly less than 85%, and in the M.Video-Eldorado network it has already exceeded 90%, a company representative said. About 60% of sales in quantitative terms were accounted for by TV models with a diagonal of 32-45 inches and a third – with a diagonal of 45-60 inches.
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