The lucrative business of stock market influencers

They promise to “take advantage of the opportunity of the century”of “succeed from scratch” or take advantage ofcrash in 5 minutes”. When it comes to getting clicks, influencers who provide advice on YouTube don’t always do the trick. The fall in prices during the great confinement of spring 2020 whetted the appetites of the French, especially young people, who entered the stock market on this occasion (the number of stockbrokers increased by more than 1 million between 2019 and 2021).This phenomenon has brought good fortune to those who provide video advice on social networks and on YouTubewith a cash talk and very often the promise of easy money.

Sebastien Koubar is one of them. Black T-shirt and ultrabright smile, he shares his “secret formulas» allowing him to find “opportunities”. On the menu, a little technical analysis, and a lot of patter. “When I started in March 2020, we only saw guys in suits and ties, with…