The leader among social networks in terms of population coverage in Russia has been named
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VKontakte is the leader among social networks in terms of monthly coverage of the Russian population: in December the figure reached 73%, they reported News with reference to data from the Mediascope Cross Web project.
The most popular social network in Russia is used monthly by 89 million users, according to Mediascope. Thus, the social network reached a record level of coverage among the Russian population – in December 2023, this coverage was already 73%.
The most popular services within the social network among users are videos, vertical videos, as well as a news feed and a recommendations feed.
The top social networks, according to the study, also included Telegram (68%), TikTok (55%) and Odnoklassniki (43%) in terms of coverage.
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