The house of Bulgari presented a festive campaign 2023 – Kommersant

Starring the dazzling Anne Hathaway. The Roman House of Bulgari is already ready for the festive season and invites fans of the brand to experience luxury and magic right now. The new advertising campaign features global brand ambassador Anne Hathaway in the lead role. The actress, in a flowing chocolate-colored dress, shows off the main icons of Bulgari’s signature style – a watch on a flexible Serpenti bracelet, bracelets and rings in the form of snakes, a handbag with a recognizable “snake” clasp and new Cabochon jewelry made of polished gold, reminiscent of a drop of pure molten precious metal. Every detail reveals the DNA of a house from the Eternal City: a multi-arched golden corridor modeled on magnificent Roman palazzos, eight-pointed stars, and a cascade of colored precious stones, from which jewelers create bright polychrome panels. The Bulgari gift box at the end of the holiday video symbolizes the promise of an unforgettable season of miracles and gifts. This is all the more important since the jewelry and watch house will celebrate its 140th anniversary next year.