The country’s capybaras will unite under one brand
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They intend to take patronage over funny capybaras, who regularly become heroes of memes
Capybaras living in Russian zoos may soon receive a new status. After a viral video from the bookmaker Liga Stavok starring the capybara Capiton became popular on the Internet, the company decided to patronize herbivores and may make the capybara its mascot.
Capybaras, or capybaras, are the largest and friendliest rodents on the planet and interact easily with people and other animals. Capybaras have a funny appearance, their muzzle has a benign and patronizing expression. They are distinguished by a calm and friendly disposition, they swim and dive deftly. Capybaras have been popular animals on the Internet for quite some time. The Know Your Meme website notes that memes with them began to appear en masse in 2013. And in 2021, they have become one of the most famous meme animals.
The company’s press service said that an agreement has been concluded with the Moscow Zoo on guardianship of the capybara living on its territory.
At the same time, a resident of the capital’s zoo will not be the only sponsored representative of his species. According to a company representative, they plan to take capybaras from other Russian cities under their care.
When asked about the reasons for patronage of capybaras, the company replied that this furry animal has every right not only to the status of a cute symbol of the sport, but also to a kind of brand ambassador. Recently, the capybara has become a very popular meme on the Internet and many brands have tried to use this image in their marketing strategies in one way or another.
On social networks, the capybara continues to break records. A video with a Russian-language song by the artist “One Hundred-Personal She-Us” was included in the top 3 most popular videos of 2023 in TikTok recommendations. In it, the capybara, with the calmness characteristic of this species, holds a pyramid of tangerines on its head. The track “Capybara” became no less popular. The haunting tune and video sequence with kind herbivores leaves no one indifferent.
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