The cost of services of Santa Claus and the Snow Maiden increased by 20%
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The average cost of congratulating Santa Claus and the Snow Maiden increased by 20%, amounting to 2102 rubles. In Moscow, prices for services increased by 28%, to 2815 rubles, follows from the results of an analytical study by Tinkoff Data, which cites RBC. Analysts attribute this trend to the fact that in 2022 a large number of Russians celebrate the New Year at home.
During the study, experts analyzed more than 4,000 relevant ads from Avito, Youla, Profi, and other open sources. The index was calculated taking into account the average cost of Ded Moroz and Snegurochka before the New Year.
The maximum increase in the cost of animators for the holiday was recorded in Krasnoyarsk – from 1702 rubles. in 2021 up to 2260 rubles. (33%). In St. Petersburg, the figure increased by 17%, Samara – by 21%, Yekaterinburg – 18%, Rostov-on-Don – 13% and Novosibirsk – by 10%. At the same time, a decrease in prices was noted in a number of regions: in Chelyabinsk (-9%), Nizhny Novgorod (-7%), Omsk (-6%).
On average, over the past five years, the cost of the services of Santa Claus and the Snow Maiden in Russia has doubled. Analysts predict a further increase in the indicator in 2023. Specialists expect that the cost of these services will increase by 12%, amounting to 2356 rubles.
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