Spotify will allow artists to pay for their albums to appear in recommendations

Streaming service Spotify launched a tool Showcase, which gave artists a new way to promote their music. Creators can now pay to have their content featured in recommendations on users’ home pages.

Artists can promote both individual songs and entire albums – the new opportunity is available in 30 countries. The recommendation banner will contain a warning that the music is being shown as advertising. Artists who have at least 1 thousand streams in the past month will be able to use this function.

The company believes that it is important to promote your album at the very beginning, since up to 75% of all annual streams occur in the first month of the release of a new track or album.

The Showcase feature is one of the new features that Spotify is updating its mobile homepage with a TikTok-style homepage. appeared in March 2023. It places a greater emphasis on video content, including vertical videos, podcast videos, and pop-up images that invite you to listen to new playlists.

Evgeniy Fedunenko