Skiers are looking for alternatives – Kommersant FM
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Hotels at ski resorts in Sochi have risen in price by 20-30%. Booking services have recorded a noticeable increase in prices in the region, writes RBC. The most expensive period is the New Year holidays. A double room for six nights at this time will cost from 220 thousand rubles. up to 350 thousand rubles. At the same time, the authorities of the resort city predict a record number of tourists. Why have prices in mountain hotels increased so much? And what alternatives do Sochi resorts have? The topic will be continued by Daniil Babkin.
In several mountain hotels in Sochi, all rooms have already been purchased for the New Year period. But within 1.5 months, all premium hotels in the region will be sold out, market participants believe. And the industry sees no alternative to increasing prices for its services, said Evgenia Beloborodova, head of the reservation department at the Panda’s Shelter hotel:
“We raised prices by 20% because food became more expensive. Naturally, if we raise the cost of food, our room rate rises, because it is included in the accommodation. The room price has increased by 15%. In general, of course, we are increasing the cost of our services and the costs of laundry, washing powder, and so on. In order not to lose profits, we need to increase prices.”
However, the cost of a ski holiday has become higher not only in Sochi, said Maxim Pristavko, deputy chairman of the board of directors of the Jet Travel holding:
“First of all, this concerns, of course, the Krasnaya Polyana resorts. And the resort, which many have already heard of – Sheregesh – prices there also rise significantly. The flow of tourists there is growing, and hotels are happily taking advantage of this. There is also Arkhyz in Russia, there are few hotels there, prices are also rising.”
As an alternative, Russians are still considering European ski destinations. But unlike previous years, now they mainly book a hotel and a transfer, the Association of Tour Operators of Russia said. But most people purchase air tickets on their own and spend a few more days in the cities where the connection takes place. Most often these are Istanbul and Belgrade. Sometimes it costs less than a holiday at Russian resorts, says ski holiday expert Georgy Dubenetsky:
“In my opinion, a logical price. Flight to Italy – from 100 thousand rubles. per person, that is, 200 thousand rubles. for two. Airfare is expensive and there’s nothing you can do about it. In Russia, as far as I remember, by the New Year holidays, both air tickets and accommodation, of course, should become more expensive. Purchasing power is falling, and the popularity of this sport is also declining. But due to the fact that it is becoming less and less convenient to fly abroad, new offers are appearing here. A lot is being built in Sheregesh, and a fifth resort is being built in Altai and Sochi.”
In terms of the number of bookings for the New Year holidays, resorts in neighboring countries – Kyrgyzstan, Georgia and Armenia – are also in the lead – according to the Ostrovok.ru service. Fans of ski holidays have actually begun to book tours to the CIS countries more often this year, confirmed Deputy Chairman of the Board of Directors of the Jet Travel holding Maxim Pristavko:
“As for alternatives, demand for resorts in neighboring countries is growing. First of all, this is, of course, Azerbaijan. There are two good resorts there. Shahdag is a fairly large resort, comparable to Krasnaya Polyana, the prices are lower, but the flight to Baku is more expensive. There are also resorts in Kyrgyzstan, Kazakhstan, and Uzbekistan, but it’s too early to talk about any large volumes here.”
No reduction in prices for winter and summer holidays within Russia is expected in the near future, the Association of Tour Operators said. However, the domestic tourist flow is still growing. According to government forecasts, Sochi alone will welcome almost 7.5 million people by the end of the year, 3% more than in 2022.
Everything is clear with us – Telegram channel “Kommersant FM”.
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