Reuters: Microsoft pushes AI search engine Bing into ad market

Microsoft has started talking to ad agencies about its plans to use the AI-powered Bing search engine to sell ads. The agency was told Reuters Insiders, during a meeting with representatives of a major advertising agency this week, Microsoft representatives held a presentation of the updated Bing and said that they plan to add paid links in search results to it.

Microsoft expects the chatbot to updated Bing will provide answers, more similar to the phrases of a living person, which will attract more users to the search engine, and, accordingly, more advertising. At the same time, advertising in a chatbot can be made more visible to users than usual in response to queries in a search engine. At a meeting with representatives of advertising agencies, it was reported that Microsoft is already testing the placement of ads in the chatbot.

Alena Miklashevskaya