RBC: Coca-Cola and Pepsi refrigerators in Russian stores will be renamed
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Manufacturers of carbonated drinks Coca-Cola and PepsiCo may change the brand and appearance of their branded refrigerators in Russian stores. This is reported RBCciting the words of employees of retail chains and sources among soda producers.
It is reported that the rebranding may affect more than 50% of refrigerators out of 1 million. According to preliminary information, Coca-Cola can change 400,000 devices and at least 200,000 PepsiCo.
After the launch of a Russian special military operation in Ukraine, soft drink brands Coca-Cola and PepsiCo announced in March this year that they were reducing their business in Russia.
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