Odnoklassniki started launching original shows

On the social network Odnoklassniki announced the launch of a line of new own shows that will be released on the platform throughout the summer. The shows are dedicated to various hobbies of Russians: traveling, cooking, pets, outdoor recreation. In total, over 50 episodes were filmed for the season for seven projects, which will be available on the Hobbies service, as well as in official food and travel groups.

“Our first show this year, ‘Thundered People’, showed that users are interested in content about hobbies,” said OK Marketing Director Natalia Radchenkova. “The show has collected more than 90 million views on the platform. Based on positive experience, we continue to increase the volume of original content “.

Topics for the new shows were selected based on activity on the Hobbies service, which has over 22 million monthly visits. So, the summer season will be opened by the show “My hobby is better” with Ekaterina Skulkina and Oleg Vereshchagin, who will destroy the stereotypes about “male” and “female” hobbies.

Next on June 7, the show “In the World of Pets” starts – as they said in OK, the topic is in the top 10 user interests in terms of coverage and involvement. The show will use personal videos of users and content from popular bloggers.

At the end of the month, on June 30, the travel show “OK, mom, let’s go” starts, in which TV presenter Ivan Chuikov and his mother Irina will go on a trip around the country. And a number of programs will add to the line of culinary content on the social network. For example, the show “Cooking in the Country” with chef Alexander Belkovich will talk about simple dishes that everyone can repeat at home.