Media: Amazon may announce the purchase of Electronic Arts today
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Information Company Sources GLHF, which specializes in the news of the electronic games industry, claim that as early as today, the technology giant Amazon may announce an official offer to acquire one of the leading computer game developers: Electronic Arts (EA). This is also reported by international media, including the German Computer Bild and application For The Win American USA Today.
The news received a lot of attention due to the fact that it came after a series of mergers and acquisitions in the video game market, the largest of which was acquisition by Microsoft Corporation to Blizzard Activision for $68.7 billion.
Experts recall that rumors about a possible purchase of Electronic Arts, known for its games FIFA, Madden, Apex Legends, and others, have been circulating on the market for several weeks. Potential buyers included Apple, Disney and Amazon. According to GLHF, Amazon eventually formally notified EA of its intention to acquire it.
The acquisition of EA could prove to be quite profitable and beneficial for Amazon, given the experience of Netflix, which released two successful films – The Witcher and Arcane, based on video games. Amazon could similarly use EA franchises, especially since some of them, according to experts, have great transmedia potential.
Following news of a possible deal announcement, EA stock surged 6% ahead of the opening of trading on the NASDAQ.
About why the International Football Federation has terminated its partnership with the developer of the football simulator EA Sports, read the material “Kommersant” “FIFA will play its game”.
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