M fell, K disappeared – Newspaper Kommersant No. 162 (7363) of 09/05/2022
[ad_1]
Whatever happened there, by September secular life had returned to Moscow. In general, taking into account the dates of the Moscow Film Festival (MIFF), she should have returned even earlier. But no. As my colleague Yulia Shagelman noted in her publications, this year’s festival program was neither smooth nor impressive. The same thing happened with its secular frame.
Even during the heyday of covid, Chopard (the author of the Cannes Palme d’Or) ceased to be the jewelry partner of the festival. In this honorary post, she was replaced by the jewelry company Mercury. Thus, there was no party on the boat, which everyone was waiting for (it was great!), And they were afraid (you can’t leave before the ship hits the shore). Last year, the Mercury raised their voice on the current agenda – on the topic of the role of women in cinema, and in the broadest sense. This time they limited themselves to the silence of their own VIP zone and a separate cinema hall in Oktyabr with their own schedule of the best festival films for dear clients. It must be said that the methodical work was crowned with success – almost the entire quota of tickets for the closing ceremony, which Mercury relied on as a partner of the MIFF, was ultimately chosen by jewelry buyers. I’m criticizing this here, but the people for whom the secular carousels are spinning liked everything.
Parties that were previously held during the festival by glossy publications InStyle, Hello! and OK!, this time it was not supposed to. Although all three publications still operate in Russia (InStyle under the name U Magazine), and Emin Agalarov’s OK! even remained an information partner of the review. Callsigns about the after party of domestic premieres also did not come – although this year the festival had a whole separate competitive program for Russian cinema, such an unofficial heir to the Kinotavr festival (was scheduled for September, but …).
In general, there was a public consensus – a film festival, which every film festival in the world considers itself to be, this year should not spill out beyond the cinema halls. More precisely, the entire burden of secular duty was assumed by the festival itself, which, as if nothing had happened, organized the opening and closing ceremonies, where stars of national cinema of various sizes posed on the red carpet.
Despite the departure of many brands from the Russian market, the ladies tried hard, while the men again began to be lazy. For example, Sergey Ursulyak (in the status of the chairman of the jury of the Russian Premieres program) not only walked along the path, but also twice went up to the stage in a gloomy checkered jacket. Now, when the jewelry partner could no longer point every gentleman to TSUM in an incomplete black-tie display, the festival instantly rolled back to the times when the guards on the red carpet said: “This is not Cannes for you”, passing guests in sneakers under the spotlights. It’s really not Cannes now – the Moscow Festival has lost the license of the International Federation of Film Producers Associations, which allowed Nikita Mikhalkov to importantly and often mention that the MIFF is a class A festival. failed. Now the MIFF and its speakers are proud that it is “one of the world’s oldest film forums.” In general, and here they offer respect for age.
But now, having freed itself from the shackles of international standards, the MIFF is no longer obliged to collect a program exclusively from world premieres (that is, to select what is left after the Cannes and Venetian selectors). So, Muscovites and guests of the capital, even here, will be able to get acquainted with the brightest works of foreign filmmakers. As once, in a happy past.
[ad_2]
Source link