Listed 7 marketing tricks that make you buy more in supermarkets

Metro expert revealed the secrets of supermarkets

An extra bar of chocolate or a more expensive brand of pasta won’t hurt your budget much, unless you’re tempted to treat yourself all the time. However, supermarkets deliberately use tricks that force customers to spend more than they intended.

Money-saving expert and director of online supermarket Britsuperstore Richard Price told Metrohow they do it. He revealed seven basic tricks that are used in trading.

Sweets at the box office and provoke to buy them at the last moment. To avoid this temptation, it is better to pay for purchases at self-service checkouts, or pull yourself together and decisively refuse them.

It is better not to go to supermarkets hungry, as there are always very smells delicious. Marketers hope that buyers do not want to choke on saliva and buy something extra, but fragrant.

Supermarket workers are well aware of how attractive they look on substrates. chopped fruits and vegetables. Richard Price, for some sobering up, advised to compare their price with the cost of ordinary goods. Cuts are usually much more expensive.

The expert stated that over time shopping carts grew noticeably in size. The buyer may succumb to the desire to fill them with goods completely. Therefore, it is better to use hand baskets. A study found that when the cart size doubles, people make 40% more purchases.

Sellers specially hide eggs in remote corners of stores. While you are looking for them in the aisles, other goods that no one was going to buy come across your eyes. This technique brings especially large revenue before Easter. Price advised going to the store with a pre-made list.

The expert noted that the most expensive products are always laid out at eye level. To find a cheaper alternative, just look a little lower or higher.

Slow music in supermarkets, too, sounds not just like that. It creates a calm atmosphere so that the buyer walks around the entire trading floor without haste. Richard Price explained that the store wants to keep the customer within its walls as much as possible. Therefore, it is better to set a time limit for yourself – one hour, and no more.

Read also: “Marketing experts: why we are sold less milk for the same money”