Kommersant will hold a free seminar on HR brand management in conditions of uncertainty

On Thursday, November 24, Kommersant will hold an open online seminar “PR for HR”. Anastasia Manuylova, columnist for the Kommersant Department of Economics, and Nina Osovitskaya, director of the HeadHunter brand center, will discuss the adjustment of strategies for HR brands, their promotion and customer acquisition under conditions of uncertainty, as well as other issues.

“Despite the general decrease in the number of vacancies, hiring people, especially for line positions that do not require high qualifications, or, on the contrary, highly qualified specialists in demand, has not become easier. A strong and professionally developed employer brand, a clearly articulated data-driven EVP (value proposition), and a full-fledged HR communications platform significantly increase the efficiency of both attracting new employees and retaining existing employees,” says Ms. Osovitskaya. The director of the HH Brand Center will talk about other aspects of working with the employer brand during the seminar tomorrow.

Participation in the conference is free, prior registration is required. registration. The event will be held from 15:00 to 16:00 Moscow time and will open the course of the University project “PR for HR brand”. You can sign up for it now, the intensive starts on December 8th.

You can get acquainted with the detailed program of the HR-course “Kommersant” at this page.