Jewelry chain Sunlight is developing its own analogue of Tinder

The Sunlight chain of jewelry stores is preparing to launch a dating service, a company representative told Vedomosti. Its launch is scheduled for March 2023, and in terms of functionality, it will be a mixture of Tinder and TikTok, he specified. The name of the service has not yet been chosen.

The service is an in-house development and will be integrated into the Sunlight app, a company spokesperson added. Now the functionality of the application, in addition to the catalog and support service, already includes Play, an analogue of Instagram Reels (blocked in the Russian Federation; owned by the American Meta, which is recognized as extremist and banned in Russia), where videos about makeup, fitness are mixed with videos promoting the brand. Videos promoting the brand are customer reviews, the interlocutor assured. Direct advertising in the service is not planned, he said.