Instagram will add ads to the Explore tab and user profiles

Instagram will add ads to the Explore tab and user profiles

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Social network Instagram (owned by Meta, which is recognized as an extremist organization in Russia and banned) announced about new advertising formats. Promotional messages will appear on user profiles and on the Overview tab.

Announcements on the “Overview” tab will appear both when scrolling through the channels, and simply when entering the section. Such posts will be tagged and offer to “learn more” about the products featured. Advertising messages will also appear in the user profiles themselves when scrolling through the feed. The company says these ads will only appear on non-teen public profiles. Instagram also began testing the ability for creators to add ads to their profile feed as an additional monetization tool.

Evgeny Fedunenko



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