IDC: global shipments of PCs and tablets in 2023 will collapse by 11.2%
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In 2023, global shipments of personal computers (PCs) and tablets will amount to 403.1 million units, predicts International Data Corporation (IDC). The fall to the level of 2022 will be 11.2%.
Analysts significantly worsened the forecast compared to December (429.5 million). The continued decline in demand and difficult macroeconomic conditions contributed to pessimism, IDC said. 2023 will be a time of “drawing stocks and reprioritizing.”
“This year will focus on the resiliency of personal device vendors. Inventory surpluses, declining demand and deteriorating macroeconomic performance will continue to put pressure on both volumes and average cost,” said Lynn Huang, vice president of device and display research.
As far as purchasing power is concerned, the strengthening of the US dollar and rising inflation have a noticeable effect here. IDC suggests that the market will shift consumer spending to smartphones and other products.
The market is likely to return to growth in 2024, analysts say. According to its results, according to the current IDC forecast, shipments of PCs and tablets will begin to recover and may grow by 3.6% compared to 2023 (up to 417.7 million).
Drop in shipments back in 2022 analysts called largest in the past 20 years. Against the backdrop of negative market dynamics, the largest players (for example, Intell) resorted to large-scale staff reductions, wrote Bloomberg. Russian manufacturers, meanwhile, are asking the government to provide them with preferences in the computer technology market.
Read more about the initiatives of domestic market participants in the material “Kommersant” “Cashback is played like a laptop”.
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