Gifts with a business approach – Kommersant FM
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Businesses have begun to take a creative approach to choosing New Year’s gifts for partners. Both givers and recipients got bored with standard gifts, interviewed entrepreneurs told Kommersant FM. The trend is usefulness, care and exclusivity, although companies are in no hurry to abandon notebooks and calendars. What does business give for the New Year? Ivan Koryakin will tell you.
When even the weather with its December thaws in Moscow cannot be a guarantee of the coming of the New Year, one sure sign remains – couriers scurrying between office buildings with packages. What’s inside them? Set contents from communications agency PR Inc. its founder Olga Dashevskaya revealed:
“This year we ordered very original chocolate. We just wanted to create an atmosphere for a children’s party and make everyone happy. At one time we made our own library: every year we gave a business book as a gift and came up with our own dust jacket for it. Last year we helped the Vera Foundation and decided to send the funds that would have been spent on gifts there. We sent out information to all clients that they were participating in a good cause with us.”
Alcohol is traditionally one of the most popular corporate gifts. And no matter how banal the next bottle may seem, there are still a lot of arguments in its favor: alcohol is universal, there is no shame in it, it can be re-gifted. And there’s no need to rack your brains, especially if you’re giving alcohol on behalf of a wine trading company, like, for example, Fort executive director Alexander Lipilin:
“It’s always easy for us. Alcohol is a traditional corporate gift. We try to guess the tastes of certain clients. Mostly, of course, we give champagne.
Traditionally, this is packaging with our symbols. We order postcards and select a design. This year we are giving away bottles in beautiful tubes with our logo.”
In a duet with alcohol come edible gifts. Those that are made in-house are especially valued. This is a worldwide trend, for example, Bentley (seemingly) gives customers honey. The automaker has its own apiary in Cheshire. From it the company received 1.5 thousand cans of product, 500 of which were the limited edition Black Edition Label, not for sale.
And where there is honey, there is cheese, they say in Russia. The president of the Kabosh agro-industrial holding, Dmitry Matveev, also has a special offer for partners and clients: “We give away our cheeses, but from an exclusive collection with a ripening period of eight months or more. This option is now becoming a good gift for the New Year. Giving something that is useful but difficult to buy in stores is very important.
We have chosen this trend for ourselves – gifts should be unforgettable. Everyone will give them wine, but not everyone has cheese.”
Although many people are bored with the standard sets, Kommersant FM’s interlocutors admit. But a gift also means care and attention, especially if it is made with your own hands. The fact that this is possible at the corporate level is convincingly proven by the founder of the Orange Fitness and City Fitness networks, Anastasia Yusina:
“I took cooking lessons and baked cakes for everyone with my own hands. Special times require some very human attention to each other: not just pay to print a gift or buy a bottle in a store, but show that you really value people, are ready to spend time on them and do something that suits their taste.”
Every third company prepares gifts for clients and partners, Superjob experts found, and their findings are disappointing: the most popular gifts are still stationery with corporate symbols and calendars. As a rule, in any office there will be employees who will be happy to take this for themselves. Another thing is that there are much fewer of them than calendars.
Everything is clear with us – Telegram channel “Kommersant FM”.
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