Foodwatch denounces “hidden inflation”
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The association pinpoints “six brands that have changed the size of their flagship products in recent years”.
Prices that move little on the labels, but packages that are less full: the Foodwatch association accused Thursday of agro-industrial companies manufacturing products well known to the French, such as Salvetat water or Kiri cheese, of weighing on the consumers a “masked inflation“. A neologism from the Anglo-Saxon world, the “shrinkflation» (from the verb «shrink“, shrink) refers to the practice of manufacturers hiding the price increases of products sold by reducing their weight.
The Foodwatch association, whichcampaigns for transparency in the agri-food sector“, thus pinned Thursday, in a press release and in the emission”Further investigation“broadcast on France 2, “six brands that have changed the size of their flagship products in recent years“.
Read also“Shrinkflation” or the (barely hidden) rise in prices
It notes that Salvetat water, owned by Danone, reduced the size of its bottles from 1.25 liters to 1.15 liters in 2020. If the price per literincreased at Intermarché by 15%», «unit price increased by 5%“, calculates the association, which notes that the mention “Generous format like the people of the Southdisappeared from the label. Stating that “the mention 1L15 appears on the labels of each bottle“, Danone replied to AFP that the Salvetat had thus “closer to the standard format of sparkling waters on the market», of 1 liter. Danone further states that it cannotthan advising a price (sale, editor’s note) to distributorsto which it supplies its products.
The Kiri has melted by 10%
Another example cited by Foodwatch is Kiri cheese, which reduced the serving size of its processed cheese by 10% a year and a half ago, with portions dropping from 20g to 18g. “At Auchan, the unit price does not seem to have changed but the price per kilo has increased by 11%“, notes the association. The Bel group explains that the cheese is sold “in a new, more natural recipe, without additives» and made in France from French milk. This required research and industrial investments “important to develop this recipe“. He still says he wantedfinding the best balance between format, price and added value for the consumer“.
Read alsoOne in eight food products contaminated with petroleum derivatives, according to Foodwatch
Given the surge in production costs, such as raw materials, in recent months, Foodwatch is concerned about a surge in a phenomenon that is certainly legal but which it denounces “opacity“. She “calls on manufacturers and distributors through a petition to commit to clearly informing consumers“.
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