Elon Musk struggles with doppelgänger accounts and bloated staff

The new owner of the microblogging network, Elon Musk, instructed block accounts of users impersonating other people “without a clear indication that this is a parody.” At first, he stated that such accounts would be temporarily frozen after a warning, but then said that the accounts of the doubles would be blocked without prior warning. Such tough actions of Mr. Musk in relation to joke accounts caused bewilderment of many users – after all, immediately after buying the social network, he stated that “humor is now allowed on Twitter.”

In response to the new owner’s bans, many users have already begun to change their name on the social network to “Elon Musk”, thus opposing his innovations around the verification mark, and were immediately blocked. Among them it turned out several well-known bloggers, actors and athletes – Ethan Klein, Kathleen Griffin, Chris Kluve.

The violent activity of Elon Musk on Twitter is not limited to the closing of joke accounts. Today it became known that in the Indian division of Twitter, about 90% of employees out of about 200 were fired. As a result, according to Bloombergonly about a dozen remained. Most of the layoffs took place in the product development and engineering divisions that worked for the entire international Twitter. In addition, mass layoffs took place in the departments of marketing, public relations and corporate communications.

At present, many experts are given questions about what Elon Musk’s stormy reforms on Twitter will lead to and whether they will complicate the situation of this social network, which Musk bought to just get out of the crisis.

Evgeniy Khvostik