Elon Musk announced a record influx of Twitter users
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According to The VergeCiting internal Twitter documents, Elon Musk told sales to tell advertisers that the platform’s user growth hit an all-time high with Mr. Musk taking over as CEO.
“Twitter usage has reached an all-time high. Hope our servers don’t melt down.” wrote yesterday, November 7, Elon Musk, reacting to the publication of The Verge.
As noted in the document, the number of monthly active users increased by 20% during the week of Mr. Musk’s tenure at the head of Twitter. At the same time, in the United States, this figure is allegedly even higher.
Meanwhile, experts doubt the veracity of the figures given by the company. According to MIT Technology Review, Bot Sentinel, a company that tracks Twitter user activity, has calculated that more than 1 million people have left the social network in the week since Elon Musk took over. According to Bot Sentinel, about 877 thousand accounts have been deleted during this time, and another 497 thousand have been frozen. These are abnormally large numbers. Over the previous week, the total number of users who left was half that, experts say.
“We believe that the surge in deactivations is the result of people being upset that Elon Musk bought Twitter and they have decided to deactivate their accounts in protest,” Christopher Busi, founder of Bot Sentinel, commented on the results of the study.
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