Discord will have disabling advertising – Kommersant

Voice service Discord going add a special form of advertising to the platform – so-called sponsorship quests. The feature will appear on the service this week and is designed to increase the company’s revenue through paid ads from video game developers.

Advertising will appear in the lower left corner of the screen and will be targeted: the age, location and gaming activity of users are taken into account. The company plans to recruit a staff of 12 employees to sell advertising on the service. Previously, Discrod positioned itself as an ad-free social network and existed through the Nitro subscription.

Companies that offer players rewards for completing tasks (quests) in games will be able to distribute advertising. Users will be able to turn off advertising in the settings. The innovation has the potential to both improve user engagement and worsen the gaming experience and violate user privacy.

Previously, Roskomnadzor included Discord in the list of social networks – this means that the company must will identify and block illegal content, as well as provide users with a special form for complaints about such materials. In company allowed users of the application on Xbox can stream games from the console.

Evgeniy Fedunenko