digital tokens to conquer sport
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HOW THE NFT PHENOMENON IS SHOCKING THE WORLD (1/5) –Contribution of income, attraction of a new public… The sector was quickly seduced by the potential of these assets.
The term “non-fungible token” (NFT in English) made its entry into the Larousse 2023. If these new technological tools existed before the pandemic, the phenomenon has since grown to the point of reaching the general public… and some excess. However, beyond a fashion effect or a marketing discourse, these digital assets are shaping a profound upheaval for many sectors.
The world of sport has all the ingredients to be one of the first shaken up by the new technological possibilities offered by non-fungible tokens (NFT). On the one hand, passionate fans, eager to engage ever further in a sport, behind a club or an athlete. On the other, rights holders looking for additional revenue and new ways to engage and grow their audiences. Between the two, a very rich sporting material, which lends itself perfectly to the collection of unique objects and the exchange of value: cards with the effigy of players, autographed objects…
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