Difficult but interesting – Style

“Kommersant Style” talked with representatives of the beauty industry and found out what each of them remembered about the outgoing year and what expectations they have for the coming year.

Edgar Shabanov, President of the Rive Gauche group of companies:

“The year was difficult, but interesting: departed brands made their presence felt in terms of the complete disappearance of goods from these brands on store shelves, while new brands have not yet reached the potential for complete replacement. The year was also remembered for the growth in salaries of mid-level employees in the market and the difficulty of attracting sales personnel, the development of electronic sales, improving the functionality of the mobile application, and the construction of new supply chains.

There was also an unforgettable trip to Naples and Sicily at the invitation of our partner, the perfume brand Morph. This was my first stay in this part of Italy. I was impressed by the amazing beauty of the nature of these places: a riot of colors, picturesque mountains, a sea with perfectly clear water. I was especially struck by the bay of the island of Capri, where the advertising campaign for the Light Blue, Dolce & Gabbana fragrance was filmed.

We are looking forward to new challenges, but with positive emotions: not the emergence of new viruses, but business growth without global shocks.”

Olga Romanova, creator of the Romanovamakeup makeup brand:

“The year 2023 has given me many new skills and the opportunity to expand boundaries, both personal and geographical. This year, we strengthened our position in the Emirates, successfully launched the Romanovamakeup online store in the UAE, entered duty-free zones in all top Moscow airports and qualitatively expanded our sales geography, and also increased brand awareness outside the Russian Federation. This year I completely changed my routine because of the school my daughter went to: wake up at 6 am and sleep at 11 pm. Night parties were replaced by daytime ones, and I want to tell you that the new regime fits perfectly into my life.

In the coming year, I look forward to pleasures and delights, as well as the launch of several new beauty products.”

Andrey Iskornev, plastic surgeon, president and chief physician of The Platinental:

“This year has been turbulent. But, as in all difficult times, it is very important to stay the course and use the changes to upgrade your own skills and knowledge. I devoted a lot of time to my professional education, since medicine is a field where you should never stop there. Modern aesthetic medicine is advancing by leaps and bounds, and my clients are accustomed to the best. I am glad that our clinic has maintained its reputation as the most advanced plastic surgery and cosmetology clinic for more than 20 years, and my team proves its professional competence every day – this is worth a lot.

From the New Year I expect only calm and peace above my head. I would like to believe that we are using the mistakes of the past year wisely.”

Irina Kutyina, founder and CEO of the Encore Fitness chain of fitness clubs:

“The year was remembered primarily for the opening of the Encore Fitness club in Sochi. Every new project is always very beloved and long-awaited for us, and even more so when it is so thoughtful and large-scale. I enjoy attending cultural events in the capital, and in the past year I was able to see several wonderful productions worthy of attention. My big recommendation is the Modanse ballet program on the historical stage of the Bolshoi Theater, the soloist is Svetlana Zakharova. Another memorable ballet is “Bloom. Tea or Coffee. Autodance” at the Moscow Academic Musical Theater of K. S. Stanislavsky and V. I. Nemirovich-Danchenko.

From 2024 we expect qualitative and quantitative business growth. We are planning to open several new large projects in Moscow, so in the coming year we will have a lot of interesting work to implement our ideas.”

Olga Ledeneva, director of the personal training network Pro Trener:

“The year will be remembered for problems with the purchase and repair of fitness equipment and equipment. The need to use a VPN to upload results to the Strava fitness application, the difficulties of obtaining visas for travel and participation in international competitions, and the departure of up to 30% of our clients and coaches from the country. But at the same time, we felt a new round of interest in fitness. It seems that people have become more responsible about their health and exercise. This year, our fitness tours to the Krasnaya Polyana resort and Kislovodsk were in great demand.

From next year we expect peace, the resumption of international contacts, we expect that in our country the number of people interested in a healthy lifestyle culture will continue to grow. We have prepared a project for our presence in the regions, and we will bring our methods of achieving fitness results there.”

Interviewed by Irina Kiriyenko