New addresses for jewelry shopping – Style
[ad_1]
Since the boutiques of international luxury jewelry and watch brands closed in the center of Moscow, their retail space has become the subject of investment for domestic manufacturers. Mainly jewelry.
Liza Borzaya
The stamp of Elizaveta Borzunova is located in the Berlin house. Lisa was carefully looking for a place in the city center. “The purchase of jewelry should be thought out from the first touch, which means the right location is necessary so that the aftertaste of that mood is remembered. Cartier also had a goal to have a boutique on the main street, where the relevant public walks,” says the company’s founder. All autumn, while the renovation was going on, in the windows one could see an advertising poster with a cute gray cat with emerald eyes in the arms of the owner of magnificent rings with emeralds. Now it is a two-story store with luxurious interiors in the brand’s powdery shade. The main collections in the windows are: palm bracelets, new items with amber, mini-pearl handbags and, of course, New Year’s decorations in the form of sweets and fairy-tale characters.
Cluev
The corner showcases in the same Berlin house (previously owned by Vacheron Constantin) were occupied by another Russian jeweler – Ilya Klyuev. This is not the first store of his brand: under the guise of Cluev there are boutiques in the Ukraine Hotel and Crocus City Mall. It is symbolic that the opening of a flagship with an area of 300 sq. m took place in the year of the company’s 25th anniversary. “We chose the center of Moscow because all the iconic places of the city, theaters, and churches are concentrated here. For me, this is the center of the Russian soul and a special inspiration,” admitted the founder of the brand, Ilya Klyuev. Especially for the opening, new jewelry with colored stones worth up to several million rubles arrived from the workshops.
Bendes
The jewelry company of Konstantin Kytin has been on the market for ten years (it owes its name to the name of the wife of the jeweler and entrepreneur). All these years, the brand operated in a showroom format, where customers came to place an order. Bendes was famous for its jewelry with large emeralds and tanzanites, spinels and sapphires. Later, in 2020, jewelry collections appeared: Air rings and pendants in the shape of a turbine with imitation rivets on the fuselage, jewelry items for children, bright bracelets and Colors rings with colored Italian ceramics. Now the entire range is presented in the first Bendes boutique, which opened on Petrovka, on the ground floor of the Marriott Aurora hotel.
Chamovskikh
Alexander Chamovskikh, founder of his own jewelry brand and head of the Urals Guild of Jewelers, has been in the jewelry business for more than a quarter of a century. Today his jewelry company opened its first boutique in the capital. The Turandot gallery of Andrey Dellos was chosen as the location. “This space in the historical center of the capital is a point of attraction for connoisseurs of true beauty,” Mr. Chamovskikh said at the opening. Now in Moscow (and not just in Yekaterinburg) you can see exclusive jewelry with investment precious stones: the “Sofia” transformable diamond ring with emeralds, rubies, rubellites and Paraiba tourmalines, the Fantine necklace with diamonds and spessartines, jewelry from the Discovery and Motion collections , spectacular parures from the series “Jewelry of Imperial Persons”.
Poison Drop
It’s hard to believe, but during the entire ten years of its existence, the company did not have its own free-standing store – only corners in shopping centers. And so, in the anniversary year, a large flagship with an area of 180 square meters opened on the Patriarch’s Ponds. m under the sign Poison Drop. It is a first in many ways: the first in a new concept, the first two-story. The first one, where there is a robotic hand that issues online orders, a sushi ribbon with decorations and a coffee point. And starting from the new year, the flagship will have a piercing room and a bar with signature drinks. And, of course, a huge selection of jewelry – Philippe Audibert, Lisa Smith, Mineral Weather, Oxioma, Avgvst. The latest high-profile premiere was the Edge & Grace capsule from Alena Doletskaya.
MIUZ Diamonds
In December, another store of the Moscow Jewelry Factory appeared on the jewelry map of the capital. Now there are more than 80 of them in the capital. The last one, with an area of 60 square meters. m, located in the Paveletskaya Plaza shopping center. The showcases feature premium jewelry with Russian diamonds and colored stones, as well as special New Year offers and gifts. New items include Empire jewels featuring black sapphires and rubies, inspired by Princess Diana’s famous engagement ring. Just before the new year, the company launched a new service: a lifetime warranty on its main range. This is an important and very pleasant bonus.
[ad_2]
Source link
