Demand for the iPhone has halved in a year
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Sales in Russia in 2022 were almost halved compared to 2021. According to Marvel Distribution analysts, 2.2 million iPhones were sold from January to November last year, which is 48% lower than in the same period 2021 (4.2 million). A significant reduction in sales of Apple smartphones was confirmed by representatives of MTS, MegaFon and Citylink.
In the retail network of the MTS operator, iPhone sales in pieces in 2022 fell by 45%, but Apple remained the market segment leader in monetary terms, a company representative told Vedomosti. iPhone sales in pieces in MegaFon stores decreased by 22% compared to the previous year, David Borzilov, the operator’s sales director, told Vedomosti. The most popular model in MTS retail in 2022, like a year earlier, was the iPhone 11, Megafon – iPhone 12 and 13. Representatives of Beeline and Tele2 did not respond to Vedomosti’s request.
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