Bershka, Pull&Bear and Zara stores are scheduled to open in April-May after rebranding
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Stores formerly owned by Inditex will open in Russia this spring. True, buyers will no longer see the usual Bershka, Pull & Bear or Zara – outlets will be called differently.
Daher, which bought the Russian business from Inditex, is now rebranding and redesigning old brands. Thus, Bershka stores will most likely open in Russia under the banner of Ecru. About it informs TASS with reference to Olga Antonova, head of the retail real estate department at CMWP.
Earlier, the telegram channel Mash announced the opening in April of successor stores Bershka, Pull&Bear and Zara under the names Ecru, DUB and Maag, respectively. It was clarified that the new brand owners are already recruiting employees for 240 stores that will operate throughout Russia.
What will be the range, quality and price of goods is still unknown. Although there is information that now they will be produced in factories in Turkey and China, and not in Indonesia or Bangladesh, as before.
Alena Bodrienko.
Photo by mobile reporter / Moskva agency
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