Bernard Hinault saddles up on the NFT market
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Greg Podevin known as “Greg”, a sports illustrator, has decided to represent the great victories of the “Badger” in the Tour de France, in the form of non-fungible tokens.
Will Bernard Hinault be as successful in selling his NFTs as on a bicycle? The cyclist with 216 victories, celebrates the 5 victories on the Tour de France (1978, 79, 81, 82 and 85). Five types of NFT, relating to each yellow jersey, are offered for sale on OpenSea. “The idea was to create a coherent collection around Bernard’s finest successes, so his victories on the Tour“, says Greg Potevin, illustrator and friend of the cyclist, who produced these digital works. Prices vary from 500 to 5,000 euros, “We want everyone to have access to it, not just big wallets or investors“. 1% of the winnings will be donated to the association for the fight against cancer Souffles d’Espoir.
The illustrator “Gregis known for his work on the great champions of sport, in particular frescoes for PSG, for Lacoste with Roland-Garros, or for the French team at the Tokyo 2020 Olympics. “Bernard Hinault did not know the concept of NFT at all“, recount “Greg“. “I spent a lot of time explaining to him and he was won over. It will allow him to expand his community of fans through digital. It is also an opportunity to bequeath an artistic heritage that is part of time“.
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According to the graphic designer, buying these NFTs is a way for fans to take ownership of the cyclist’s victories. “Bernard has too many victories to represent them in full. So we settled on a single theme to make a small collection.They are rare digital objects with a financial value that can increase later.
Winning over fans internationally
“Bernard Hinault often has the opportunity to meet those who support him, whether at signings or when he attends or Tour de France», explains the illustrator. “This is the opportunity to reach supporters in a different way, but unfortunately the NFT market is not yet so popular in France“. Greg Podevin therefore wishes to reach an audience beyond France. “Bernard Hinault has supporters everywhere, it’s amazing! Even in Japan or China people want to meet him. The Anglo-Saxons are big fans too, but don’t necessarily get to see him. We want to offer them a way to approach it“.
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Indeed, the purchase of certain NFTs offers some additional rewards, such as autographs, lithographs or the opportunity to exchange with the champion remotely, via Zoom. High point with a unique NFT, to celebrate the 40th anniversary of the 1982 victory. This is sold at auction, with a starting price of 5,000 euros (about 3 Ethereum). It is animated and contains an exclusive interview with the runner who looks back on the moment of his arrival. The purchaser will be able to enjoy a lunch with the sportsman and an afternoon cycling in his company.
However, the difficulty remains the generational gap. “We know that there will be no immediate success with this proposal.», concludes «Greg“. “NFTs take time to catch in France and for us the collection will sell out over time. In addition, my friend does not have social networks, which complicates the communication to popularize the project, especially around his first hour fans. But we will take the time it takes by leaving the offer available until exhaustion“.
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