As entrepreneurs celebrate February 23

As entrepreneurs celebrate February 23

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Business has cooled down to the celebration of February 23, as entrepreneurs told Kommersant FM, celebrating Defender of the Fatherland Day has become, rather, a matter of habit. This is confirmed by research from the Rabota.ru service. According to him, only a third of Russian companies organize buffets, the rest are limited to verbal congratulations.

“Kommersant FM” talked to top managers and found out how their attitude towards the celebration of February 23 has changed.

General Director of the Elkat plant Maxim Tretyakov: “We try to congratulate our partners, and in our teams we have some kind of silent agreement that we are doing a small feast. As a rule, women congratulate men, in our case this is some kind of pastry. It’s more about attitude than valuable gifts. We pay everyone a special bonus. Because in recent years I’ve been tired of trying to figure out what men would want on this holiday.”

Owner of Mr.Doors company Maxim Valetsky: “For me he became more specific, I never liked his gender. Once upon a time we congratulated all the men in a row, but now, rather, we congratulate those employees who are actually related to the armed forces. Now there are quite a lot of them, because mobilization has taken place, many left under contract. Therefore, we do not arrange any corporate gifts or celebrations.”

Alexey Petropolsky, owner of the Take&Wake coffee shop chain: “In our companies, we always give gifts to all men, and at the end of a short working day we arrange a small feast within the team. Many of us served, and the men in the team feel good about it. This has been a ten-year tradition. From the very morning, the ladies gave us certificates to the barbershop for a haircut, facial treatment or massage.”

Executive Director of Transasia Logistics Kirill Latinsky: “We are simply accustomed to the fact that we annually celebrate both February 23 and any other significant holiday in Russian society. We proceed from the fact that February 23 is Defender of the Fatherland Day, March 8 is International Women’s Day. Usually they give perfumes, some certificates for going to a restaurant, or a massage subscription. The female half of the team presented certificates from one of the retailers.”

According to a survey by the Rabota.ru service and the YuMoney company, the majority of respondents consider it appropriate to give certificates for purchases, sweets and themed souvenirs on February 23. Another quarter consider alcohol to be a good gift; almost every tenth would prefer books. At the same time, respondents named underwear, socks, and hygiene products as the worst gift ideas.


Everything is clear with us – Telegram channel “Kommersant FM”.

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