“Apple often operates in secret” – Kommersant FM
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Kommersant FM columnist Alexander Levy talks about the news about a new device from an American corporation.
Three weeks are left before the annual Apple Developers Conference, but there are almost no doubts about the presentation of the “apple” mixed reality headset at this event. Important news has been added to the rumors about the active work of the Cupertino team around the new product.
The New Zealand Intellectual Property Office on its Twitter confirmed the information about the registration of the word mark xrOS – this is the abbreviation Apple chose for the operating system of its new product, among other options, Bloomberg reported.
The value of this information is that a registered word mark, unlike a simple trademark, takes into account the font used in addition to the combination of the letters themselves. That is, for the organization that submitted the application, style is extremely important. Further easier. The xrOS variant that was fixed in New Zealand uses the San Francisco font. It was created by Apple, and it is used in the logos of family platforms: iOS, macOS, watchOS and tvOS.
Of course, one could do without intrigue altogether and just look at the company that applied. But Apple often operates in secret, probably for security reasons. And in this case, a completely different organization was engaged in registering the mark. But the desire to fix just a verbal sign, it seems to me, completely betrays the end customer.
The annual Worldwide Developers Conference kicks off on June 5th. It is on the first day of the event that Apple presents its new products. The mixed reality headset, if announced, will receive the status of a new category in the “apple” product line for the first time since 2015, after the presentation of the Apple Watch.
According to the Wall Street Journal, engineers have provided the headset with a large number of sensors, high-definition displays, as well as high-resolution cameras. These components should provide a deep immersion of users in augmented reality.
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