Young Americans are deserting Facebook

Is Facebook aging and being used only by “boomers”? In any case, the head of the group Meta is increasingly shunned by young people. A recent study by the Pew Research Center shows that in the United States, “the number of teenagers (13-17 years old) using Facebook has plummeted”. Between 2014 and 2015, 71% of respondents said they used the service. They are only 32% in 2022, a drop of half.

The social network was upstaged by its rival Tik Tok, which is used by 67% of young Americans. The loss of speed in the face of the Chinese application has already been deplored by Mark Zuckerberg, CEO of Meta, last February. He regrettedan unprecedented level of competitionfrom TikTok.

This sudden slowdown is likely to have significant consequences. Admittedly, the United States represents only 10% of Facebook’s 1.9 billion daily active users, but this market still generates about half of the revenues. If the network…