Yandex Taxi will spend more than 4 billion rubles to attract drivers in December
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In December, the service will significantly increase total investments in attracting drivers in Russia. They will exceed 4 billion rubles – this is 1.5 times more than a year earlier. This was reported by the Yandex press service.
“The goal will be achieved, among other things, by providing additional income to drivers – for completing a certain number of trips or for orders in a designated area – with various bonuses,” note representatives of the service.
The company also plans to reduce its commission in favor of drivers during particularly busy periods, when the demand for trips is many times greater than the number of service partners willing to carry them out. According to company analysts, thanks to the measures taken, drivers can earn more income on about 20% of all trips in December and January.
The innovations are designed to stimulate the influx of new drivers into the industry and curb price increases in the long term. The company estimates that to normalize prices, it needs to attract an additional 80,000 driver partners.
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