Will Smith’s popularity ratings have plummeted since the Oscars slap

Will Smith's popularity ratings have plummeted since the Oscars slap

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A few hours before receiving the best actor statuette for his role in The Williams MethodWill Smith inflicted a slap with serious consequences to Chris Rock. PA Photos/ABACA

While the actor’s career has been at a standstill since his unfortunate gesture on live television last May, Will Smith has lost points in the hearts of Americans.

Four months after the slap he inflicted on Chris Rock in the middle of the Oscars ceremony, live on television, Will Smith sees his popularity rating plummet. Thursday August 18, variety unveiled the data collected by Q Scores, a tool used “to quantify the power and appeal of celebrities”.

To obtain this data, Q Scores polls 1,800 American consumers, ages 6 and older, about their feelings toward celebrities, twice a year. The first ranking, published in July 2022, before the Oscars ceremony, placed Will Smith among the favorite personalities of Americans, alongside Tom Hanks and Denzel Washington. Two ratings are thus assigned to each of the celebrities evaluated, one positive and one negative. In July, Will Smith scored a positive Q Score of 24 (24% of respondents who know Will Smith rate him as one of their favorite personalities) compared to 39 in January. His “negative” score has meanwhile increased from “less than 10” to 26 (26% of respondents have an “average” or “bad” opinion of Will Smith). Q Score Executive Vice President Henry Schafer describes the downfall as “a very significant and precipitous decline” near variety.

If the actor made his mea culpa in a video published last month on his social networks, his gesture during the 94e Oscars ceremony, following a bad joke from Chris Rock on hair loss Jada Pinkett Smith, still seems very present in people’s minds. Beyond its popularity rating, it is the whole career of Will Smith which is impacted by this episode, which earned him a ten-year ban from the Academy of Oscars. Last May, variety revealed that his next project, dubbed Emancipation and directed by Antoine Fuqua, in which Will Smith was to play a slave in search of freedom, would be postponed for a year. Other projects like Badboys 4 Where Fast and Loose also seem to be at a standstill.

In an article published on August 19, The Sun suggests that Will Smith’s career is not quite over. The British tabloid reveals that Netflix would be interested in making a biopic of the actor of the Prince of Bel Air including his famous slap to Chris Rock. “You could say that the slap and the fallout are pivotal moments in Will’s life and will be part of the storyline,” reports The Sunaccording to a source familiar with the matter.

SEE ALSO – Stunning moment at the 2022 Oscars: Will Smith hits Chris Rock on stage

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