Who is she and how much does she earn – Picture of the Day – Kommersant
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A case was opened against blogger Alexandra Mitroshina under Part 2 of Art. 198 of the Criminal Code of the Russian Federation (tax evasion from an individual), said the TFR in Moscow. The police conducted searches at the place of registration of the girl and “other persons who may have been involved” in the crime. Who is Sasha Mitroshina and what she earns on – in the help of Kommersant.
Mitroshina Alexandra Alexandrovna (Sasha Mitroshina) was born on June 27, 1994 in Petrozavodsk (Karelia). In 2015 she graduated from the Faculty of Journalism of Lomonosov Moscow State University, in 2017 she graduated from the Higher School of Economics with a master’s degree in Media Production in the Creative Industries.
According to media reports, after graduation, she worked at Mail.ru and at the Moscow FM radio station. Since 2011, he has been running a personal blog on Instagram (owned by Meta – recognized as an extremist organization and banned in Russia). At the start, I wrote about gadgets and travel. The number of subscribers grew noticeably after three or four years, when Sasha Mitroshina began to publish posts about fitness and a healthy lifestyle and photos from karate training, which she had been doing since childhood. She now has 4.2 million followers on Instagram.
She also leads the Mother of God (and Cats) channel in Telegram (226 thousand subscribers, the name at the start is “Cats, hats, I’m not pregnant”) and the Mother of God podcast (248 thousand subscribers on YouTube, also published as audio podcast).
In July 2019, she became widely famous after she organized a flash mob demanding the criminalization of domestic violence #YaneWantedToDie. According to Medialogy, from July 18 to July 31, 2019, users posted at least 26,000 messages under this hashtag on Instagram and VK. In them, women told personal stories about domestic violence and posted photos with bruises, abrasions and bruises – the organizers created special filter masks with makeup imitating them. In August of the same year, human rights activist Alena Popova (recognized as a foreign agent in Russia), together with Sasha Mitroshina, launched the You Are Not Alone Mutual Aid Network for Victims of Domestic Violence. The project website says that over the years they have helped 5,000 affected women.
According to the advertising seller Avtorskie Media, 68% of Sasha Mitroshina’s subscribers live in Russia. Most of them are women with an active lifestyle. According to the price lists for March 2023, a photo post on Instagram costs 4.6 million rubles, a post on Telegram costs 330 thousand rubles, an advertising rate in a podcast 1.5–2 minutes long is 5 million rubles. Advertisers include Alfa-Bank, Skypro online courses and The Act cosmetic brand.
According to Ms. Mitroshina, advertising on social networks is not the main part of her income. Among other things, she released the author’s workouts “Precise Fitness” together with bodybuilder Dima Putylin, conducts courses and trainings on the promotion of social networks. According to Alexandra Mitroshina’s own estimates, in 2021, personal projects brought her about 303 million rubles. The most famous among them is the course “Instalogy”.
It was launched together with stylist and blogger Sasha Ketova in June 2017. In September 2020, after a conflict between the co-founders, Sasha Mitroshina launched a separate course, Instalogy 2.0. According to media reports, it cost from 40 thousand to 500 thousand rubles. Now the Instalogy course of 30 video lectures costs from 109.9 thousand to 1 million rubles.
According to SPARK, IP Mitroshina Alexandra Alexandrovna was registered on October 18, 2017, has OKVED in the field of education, retail, advertising, fitness and serving drinks. Trademarks Mitroshina, Exact Fitness, Moovaspace, etc. have been registered on the IP. An application has been filed for the trademark Mother of God. As a SME entity, it received grants and subsidies from the Federal Tax Service for a total of 166 thousand rubles.
In August 2019, Sasha Mitroshina’s book “Promotion of personal blogs on Instagram” was also published, in August 2020 – a mini-series on the same topic “Gone to be a blogger”.
In August 2020, in the rating of the research holding “Romir” in terms of audience trust in Internet figures, she took sixth place. In 2022, she was shortlisted for the Forbes 30 Under 30 Award in the New Media category.
At the end of March 2022, she moved to Dubai.
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