What is new Twitter CEO Linda Iaccarino famous for?
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May 12, Twitter owner Elon Musk appointed former NBCUniversal manager Linda Iaccarino, CEO of the company. Details of her biography – in the material “Kommersant”.
Linda Iaccarino was born in 1963 in New York. In 1985 she graduated from the University of Pennsylvania, where she studied the humanities and activities in the field of telecommunications. She began her career in the media industry as an intern at NBCUniversal’s media planning department.
Since 1992, she has worked at the multimedia company Turner Entertainment, where she first served as executive vice president and later chief operating officer of advertising sales. She returned to NBCUniversal in 2011. At first, she was in charge of sales, cable TV and digital advertising, in 2012-2020 – the advertising department and the customer service department. In 2020, she became Director of Global Advertising and Partnerships. Played a key role in launching the ad-supported streaming service Peacock.
She has overseen broadcasts of major sporting events such as the Super Bowl and the Olympics, and collaborated with major technology companies such as Snapchat, YouTube, Twitter.
During her tenure at NBCUniversal, Ms. Iaccarino’s team of 2,000 has earned more than $100 billion in ad sales, according to The Wall Street Journal. Linda Iaccarino is known for her firm negotiating style, colleagues say her “velvet hammer”.
In 2018, US President Donald Trump appointed Ms. Iaccarino to the President’s Council on Sports, Fitness and Nutrition. As Chair of the American non-profit organization Ad Council in 2021, together with the administration of US President Joe Biden, she organized a coronavirus vaccination campaign with the participation of Pope Francis.
Leads the World Economic Forum Task Force on the Future of Work. Her influence extends beyond the media industry: she is also on the board of directors of American clothing retailer Ascena Retail Group.
Mrs. Iaccarino has repeatedly been awarded various prizes and awards. In particular, in 2013-2015 she was included in the list of 100 female managers in the entertainment industry according to The Hollywood Reporter magazine.
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