VK Play launched an investment division

VK Play has launched an investment division “VK Play Investments”, which will support development teams in Russia and invest in studios that create projects for computers and mobile devices, the company’s press service reported.

“300 million rubles have been allocated for the development of Russian developers. in 2023,” follows from the press release.

VK Play reported that Yevgeny Polotnyanko became the head of this direction. In the summer of 2019, his appointed head of the Odnoklassniki gaming platform. The company’s press release clarifies that developers have the opportunity to apply to the investment division with an application for both funding for product development and for investment in marketing for ready-made games.

“VK Play Investments considers projects that are aimed at a wide target audience and work on premium and free-to-play business models,” the press release states. In order to apply for investment, you must have a prototype or early version of the project available for testing. Also, the main part of the team and the legal entity must be located in Russia, the company said.

It also follows from the message that projects that have received funding from the investment unit will be published on special terms in the VK Play and RuStore game catalog.