Threads is three times more downloaded than the social network X – Kommersant

The microblogging service Threads in December 2023 tripled the number of downloads in the App Store and Google Play compared to November of the same year and entered the top ten most downloaded applications in digital stores. This became known from report analytical company Appfigures.

In total, Threads was downloaded by 28 million people in December 2023—16 million on Google Play and 12 million on the App Store. This allowed Threads to take fourth place in terms of downloads on iOS and eighth place on Android. The most downloaded application in the world remains Instagram (owned by Meta, which is recognized as extremist and banned in the Russian Federation), with 53 million downloads. Social network X (formerly Twitter) dropped to 36th place in the world with 9 million downloads.

Threads managed get ahead social network X by downloads in November 2023. Then it was associated with a new Meta advertising campaign. Between September and November, Threads was downloaded 41 million times, while social network app X was downloaded 21 million times. In total, X has over 500 million active daily users, and Threads has about 141 million.

How Twitter’s competitors are trying to differ from corporate products – in the material of the Kommersant application “The microblog does not live by thread alone”.

Evgeniy Fedunenko